OMNIYAT has established itself as the best in class leader in luxury real estate in Dubai. Through prestigious architectural collaborations with luminaries Zaha Hadid and Norman Foster, OMNIYAT imagines the extraordinary and builds it into reality.

Amidst a thriving real estate market, OMNIYAT aimed to craft a distinctive online presence that could captivate potential buyers with narratives that redefine the concept of luxury and truly made property dreams a reality.



See it live︎︎︎ 










Every masterpiece is a stage

Through meticulous design rigour, the website reflects the majestic craftsmanship that goes in to the design and build of every OMNIYAT property. These masterpieces are curated through an immersive & visually outstanding experience, with every element, from layout to navigation, crafted to reflect the brand’s commitment to luxury, combining modern technology
with classic design to mirror the opulent lifestyle OMNIYAT offers its clients.












Inspire through story
Letting the narrative lead in world-building, with images that support the story. The following visuals showcase how the iconic OPUS designed by the late Zaha Hadid was featured within the website.











Impact

Since its launch, the website has seen an increase in engagement, with users immersing themselves in the opulence of the property design stories. This storytelling has seen an increase in new qualified leads and a top ranking SEO score, helping OMNIYAT to solidify its place as the UAE’s No.1 luxury property provider.

61%

Rise in qualified leads

24

Second longer visits

7.3%

Reduction in
bounce rate












Credits

Agency
AKQA

Role
Experience Design Lead